Build your quizzes
Create your first quiz
Build a quiz that qualifies visitors, step by step: template, questions, branching logic, first-name capture, and the result screen.
A good quiz does two things: it qualifies the visitor (you will know who you are talking to) and it sets up the closing video by capturing their first name and answers. This guide builds a complete quiz from a template.
Start from a template
The fastest path is to clone a ready-made template and adapt it. You keep a structure that converts and save most of the setup time.
- 01In the Quiz area, click “New quiz”.
- 02Choose “Start from a template” rather than “Blank page”.
- 03Pick the template closest to your goal. You can browse them first on the Templates page.
- 04Give your quiz an internal name (visible only to you) and confirm.
Write your questions
The editor adds one question per screen. Each screen stays clean: one question, a few answers, nothing more. That is what keeps the completion rate high.
- Single / multiple choice — the foundation for qualifying (sector, budget, goal).
- Scale or rating — to gauge an intent or a maturity level.
- Short text field — ideal for capturing the first name, essential to the personalized video.
- Email — ask it at the end, just before the result, never as the first question.
“Tip: aim for 5 to 8 questions. Fewer, and you do not qualify enough; more, and drop-off rises. Watch the funnel in Analytics to fine-tune.”
Add branching logic
Branching logic sends the visitor to different questions or results depending on their answers. That is what makes the path feel tailor-made.
- 01On a question, open the “Logic” tab.
- 02Add a rule like “If the answer is X, go to question Y” or “show result Z”.
- 03Stack several rules: the first match wins.
- 04Test every path with the preview before publishing.
Capture the first name and answers
This is the step that changes everything. The first name and two or three key answers become variables the closing video reuses: the voice says the name, the subtitles quote the choices. The visitor sees proof that they were heard.
- Mark the first-name field as a “video variable” in its settings.
- Pick 2 to 3 answers to reuse (main goal, pain point, level).
- Give each variable a clear name (e.g. firstName, goal): you will find them as-is in the Studio.
Polish the result screen
The result screen is not an ending: it is the springboard to the personalized video and the call to action. Give it a title that validates the visitor, a short diagnostic, then lead into the video.
The video is built in the Studio: cloned voice, avatar, variables. That is the subject of the Clone your voice and create an avatar guide. For the product-side mechanics, see also Features.