Understand your analytics

Analytics answer one useful question: where do you lose visitors, and how many end up converting? The Analytics area gives the answer quiz by quiz, no jargon.

The three numbers to watch

Before the detail, three indicators sum up the health of a quiz.

• Start rate — share of visitors who answer the first question. Low? The topic or hook does not pull.
• Completion rate — share of those who reach the result. The central quiz metric.
• Conversion rate — share of those who act after the video (book, click, reply).

The completion funnel

The funnel shows, question by question, how many visitors remain. Each step down is a drop-off. The tallest step is your optimization priority.

1. 01Open Analytics and select the quiz.
2. 02Read the funnel left to right and find the largest drop between two questions.
3. 03Open that question: is it too intrusive, badly worded, or asked too early?
4. 04Edit it, republish, then compare the funnel over the next period.

Spot drop-off points

Beyond volume, look at where and why people leave. A few patterns recur.

• A too-personal question asked before any value was created.
• Too many answers on one screen: simplify or split it.
• An ambiguous question: if many skip it or leave, reword it.

Measure conversion

Conversion measures what happens after the result: how many visitors click your call to action once the personalized video plays. This is where the effect of the named, answer-quoting video shows up.

1. 01Compare the conversion rate of visitors who saw the closing video with those who left before.
2. 02Turn the personalized video on or off over a period to measure the real gap.
3. 03Then track what becomes of the leads in your CRM (booked calls, sales) to close the loop.

To estimate the euro impact of these gains, the ROI calculator page puts your numbers in perspective. And to route converted leads to your tools, see Connect your integrations.