Connect your integrations

A captured lead is only useful if it lands in your tools. Quiz Funnel automatically sends each contact — with their first name and all their answers — to the destination of your choice. Everything is set up in Settings, under the “Integrations” tab.

Where to set up connectors

Integrations are either global (applied to all your quizzes) or set per quiz when you want to route differently depending on the funnel.

1. 01Open Settings, then the “Integrations” tab.
2. 02Pick a connector from the list and click “Connect”.
3. 03Follow the authorization (account login or pasting an API key).
4. 04Map the quiz fields (first name, email, answers) to the destination tool's fields.

Email notifications

The fastest connection: get an email for every new lead, or a daily digest. Ideal to start without a CRM.

• Add one or more recipient addresses.
• Choose “every lead” or “daily digest”.
• Include the key answers in the email body to qualify at a glance.

Connect a CRM

Send each lead straight into your CRM as a new contact or opportunity. The quiz answers become fields or tags, so you can segment and follow up precisely.

1. 01Select your CRM and authorize access.
2. 02Choose the object created (contact, lead, opportunity).
3. 03Map first name and email to standard fields, and answers to custom fields or tags.
4. 04Send a test lead to confirm the record is created correctly.

Webhooks and Zapier

No native connector for your tool? Use a webhook: for each lead, Quiz Funnel sends a JSON POST request to the URL you provide. Zapier and Make consume the same feed to reach thousands of apps.

1. 01Under “Webhooks”, paste the destination URL (your endpoint, or a Zapier/Make trigger).
2. 02Fire a test lead from the interface.
3. 03Confirm receipt on the tool side, then enable the webhook.

Here is the payload format sent for each lead:

{
  "quiz": "your-slug",
  "submittedAt": "2026-06-19T10:24:00Z",
  "lead": {
    "firstName": "Sarah",
    "email": "sarah@example.com"
  },
  "answers": {
    "goal": "Generate more leads",
    "budget": "500-1000"
  }
}

You need to have published your quiz first to test a connector — see Publish and embed. The up-to-date list of native integrations is on the Integrations page.