Most marketing quizzes stop at a results screen. Quiz Funnel ends with a video that addresses the visitor by their first name and echoes the answers they just gave. It is not a gimmick: it is the core conversion lever.
The problem with generic quiz results
An impersonal result builds no attachment. The visitor spent 60 seconds answering and gets a block of text that could show up for anyone. The momentum fades, and so does purchase intent.
- No proof their answers were read
- No emotion, so no reason to come back
- Competitors stop here
The mechanism: name + answers inside the video
During the quiz, we capture the first name and answers. At the end, a generated video weaves in those variables: a voice that says the name, subtitles that quote the choices. The visitor feels personally addressed.
“We went from 4% to 12% booked calls the month we switched on the personalized video.”
How to switch it on
- 01Build your quiz
- 02Add a closing video screen and map the first name + 2 answers
- 03Publish and embed the quiz
QF
Written by
Quiz Funnel
Équipe éditoriale
